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More than 3 million visitors came to the site in two months. Karnstedt, who joined Yahoo in after holding positions at Alta Vista and Lycos, called the new sales approach more "consultative.

The confabs attract attendees such as Woody Woodruff, the creative director at Marsteller.

Wenda Harris Millard Exits Yahoo for Presidency at Martha Stewart

Skyscraper Ad Vertical column running along the side of a Web page. Previously, search ad sales reported to Mr. Millard has been tapped as president of media at Martha Stewart Living Omnimedia, where she has served on the board for the past three years. They could still create the same old second TV commercials that won industry awards and brought them huge billings rather than have to learn how to promote brands through an unfamiliar new medium.

She also promotes online advertising to creative directors at the agencies. Wenda Harris Millard Credit: You have to embrace, not oppose, the industry to lead to change. Yahoo made the decision about a month ago to combine duties under one reporting line.

Millard had been with both print media and internet companies, as chief internet officer at Ziff Davis and, before that, an exec VP at DoubleClick.